lead: WeChat is born with communication tools, not stores. My suggestion is: WeChat sellers can play but do not take it seriously, when the main industry, but do not expect WeChat to sell let you rise head and shoulders above others.
then a small individual, but also has its own brand of WeChat; precise positioning, no longer restricted enterprises can only have the same personal brand, can build brands, so now there are many people from the media, new media, followed throughout the lecture, training the masters such as rain like bamboo shoots, all of a sudden a lot of smoke and made an indelible contribution for the construction of the WeChat ecosystem, but also gain the money of their own contacts and veins.
training, lectures, books are making money, those sellers in WeChat’s
we look at WeChat fans, millet WeChat more than 1 million fans, like millet have millions of WeChat fans is less and less, because the majority of small and medium-sized enterprises in the number of Chinese, the number of fans generally companies public platform in 5 digits to 6 digits, and a micro letter fans can reach 5 digit not many.
WeChat is a tool, a tool for communication and communication, and personal WeChat is more convenient for communication between acquaintances. WeChat public platform is divided into two types: public subscription number and service public number.
service number is designed to provide service to users. Such as: China Merchants Bank, China Southern airlines. The subscription number provides information and information to the user. Such as: riding Tibet, CCTV news. So WeChat is a tool of communication, is to provide customer service tools, is a tool for providing information and information channels, rather than sellers.
recently had a lot of friends ask me, want to sell goods in WeChat, I asked the road if possible? One man to sell WeChat products even if intoxicated, Gao Yuanyuan advised him, I believe that his ideas have not stopped (like Xuan Mai gum, did not stop), he was ready to bet WeChat sales, a big, has 30 thousand fans, local sales price in 100 yuan.
I give this man’s advice is: WeChat sellers can play (don’t take it seriously when the main industry, do not expect WeChat to sell) let you rise head and shoulders above others. The reasons are as follows:
1, WeChat is born with communication tools, customer service tools, information and information tools, not stores. If the sellers to WeChat as the main channel, first your position is wrong, the wrong direction, the harder the success of more far, ask yourself, do you often buy things on WeChat? How many people can buy things in WeChat
2, take your number of fans 30 thousand people, how many people interact with you, how much is the proportion of men and women age, income, regional distribution you understand? In addition to the WeChat public platform will do for fans of sex, language, province and city. Besides, a micro letter is not.
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