in today’s Internet, web forms, types, relative angle positioning category is more complex, but the electronic commerce website classification, which contains the portal of the electronic commerce, the well-known representative of the Alibaba for sorting, HC, and single industry wide area of the portal website of electronic business affairs, mainly around Rao Trading for B2B based on the website, regional segmentation form can also be divided into the area of industry portal, I narrow regional industry portal in the Red Sea market competition how to position themselves, how to find out the alienation in the form of detailed analysis.
The following analysis of
aims at differential competition analysis for regional differences:
1: site module functionality
website functionality is described as the nature of the site, the so-called nature, that is, in the marketing promotion based on whether through the web site to produce stable, and even sustainable growth of traffic basic. Regional industry portal, first of all to position their own point of view, do not blindly follow the example, remember, do not imitate the same industry wide portal site, here we take the third point of view to analyze.
first of all from the same industry imitation perspective, in the Zhejiang satellite TV has a program called: "I love to remember the lyrics of the variety show, this show is Zhejiang TV original, a launch that got the audience’s praise, when I saw the show, feel very interesting, because I’ve never seen it category form variety show, I believe that this program will give Zhejiang Taiwan bring considerable ratings, but soon after other television appeared such imitation" I love to remember the lyrics "program, in the form of surface and stage style really is not the same, but the core operation is basically the same, I remember one in the sister family, sister to see the imitation show, the first sentence is:" too fake, "in fact do not say, we change the thinking angle to think, if the day to follow At first broadcast, after months of Zhejiang Taiwan after sowing, so too fake who? So at any time "first" is very important, even in the same industry is not the first, to find out the difference of the first, in the above is the analysis of regional functional website, must find out the difference. The sign function innovation.
is the second in the content of the website, as regional sites must highlight the region in the form of content and strong features, do not abandon the narrow boguang, the so-called boguang abandoned that caught the narrow grasping small, regional nature of the site is located in the area, not to the wide, here we can make detailed analysis, we first to television viewers to the identity of the analysis, if we want to know about the state of the current financial crisis overall situation now, I believe we will take the initiative to go to CCTV to get what you want, will not go to regional TV station in Liaoning to watch the country’s financial crisis, but if we want to know about the view of the current national financial crisis, implementation of the national preferential policies on the economy of Liaoning area? I believe that we will be going to Liaoning TV Watch and not go to the center
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