nowadays, email marketing has become a popular means of network promotion in many enterprises. But many enterprises use mail promotion, and did not achieve the desired results. But not willing to give up e-mail marketing this network promotion means, so that mail marketing has become a veritable "chicken ribs."". How exactly do you use email marketing? Here are 7 things you can’t share with email marketing.
, don’t email bombing
before the bulk mail, we need to test the mailbox, the main test points: the time to send, the frequency of sending, the rate of mail delivery, the rate of mail opening, the rate of click mail. For example, operators can test different time period (one week, two weeks, three weeks) to the user to send mail, which test time interval the user’s click rate is the highest, so in actual operation by sending frequency that is better than a hair without thinking.
two, no multicast send mail,
, through the experience of sending email, test which users are most interested in what kind of promotions, and then properly adjust your e-mail marketing strategy. If those who love to buy high quality and inexpensive consumer goods, you just give them the luxury advertisement is undoubtedly less. It can be used to classify users who read mail: fanatical support and general likes. For those who read most of the mail, they can send the most profitable product ads; users who are interested in it can send products and services with lower profit margins. For almost no interested audience, send emails regularly to win over a few customers. Doing so in order to maximize the conversion rate of Email group. Experts have also repeatedly prompted enterprises: when sending test messages, you can put different grades of products, and attached tracking links to track click users.
note: you can analyze the click of mail in more detail because you have a tracking link. Then classify and summarize the information to improve the accuracy of the mailbox
three, e-mail content
There are 2 extremes of
The simpler the content of the
1., the easier it is for the user to understand the intent of the message.
2., the more complex the better, long content can cause the attention of the user, let the user have read the desire to go
but this is not the case, because good content is not the length, but the content contained in the content. Only attractive content can allow users to reach our website via email link, and it is possible to promote orders.
The finer the
theory is, the better the email marketing will be. But the more you share, the more you have to spend, and you have to design different login pages and welcome mail for each user
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