with the Super League, La Liga, the European Cup and other sporting events has become increasingly popular in China in recent years, sports marketing in China began to fire up, has once again set off a new upsurge of sports marketing.
in the first half of home 3C "double eleven" suning.com "NewBuy418" Shopping Festival, France in 2016 European Cup top sponsor Hisense and suning.com home appliances only again, will hold the "world I" on the Hisense brand in April 17th, Hisense European Cup "the focus of the war" a day earlier in suning.com 418 open.
the help of sports marketing Suning and Hisense agree without prior without previous consultation
at present, the overall size of the domestic color TV market has stabilized, with more and more cross-border Internet companies to enter the TV industry, traditional TV companies and Internet brand two forces fight hand to hand with increasingly fierce market competition. And get involved in the sports industry, sports marketing has become the consensus of many businesses. Last year, Suning officially entered the Jiangsu football, so many fans, especially the fans of Jiangsu triggered a series of vision.
at the same time, the domestic market consumer driven upgrading of products on the market rapid iteration, the huge business opportunities overseas market has attracted the domestic color TV enterprises to accelerate the pace of internationalization, the help of sports marketing has become an important means of color TV enterprises closer to the global consumer distance, improve product sales and brand influence. In January 14th this year, FIFA and Hisense group jointly announced in Beijing: Hisense will become the 2016 European Cup top sponsors, but also will become a global sponsor of the 2018 World Cup qualifiers, it is 56 years since the establishment of the European Cup first China sponsorship. The European Football Championships will be held in France from June 10th to July 10th, is expected to average 147 million per live audience, the cumulative audience of up to 6 billion 600 million, only China will have more than 1 billion 200 million people to watch the current European cup.
send tickets to buy a color TV set, "Hisense European Cup" the focus of the war
April 17th, "Hisense will focus on the European Cup" officially started in the suning.com NEUBUY418 shopping festival. During the event, will be the latest shelves 65 inches, 58 inches, 50 inches, and more than ten different sizes of new products, while a variety of explosive TV presale straight down. Although from the European Cup and two months, but in order to let consumers feel ahead of the European Cup atmosphere during the period of "Hisense brand", will be held in the big wheel to buy a color TV set to the European Cup tickets raffle. Hisense will draw 5 Champion Award from consumers, respectively, giving the European Cup group phase tickets, 100 runners up prizes awarded a customized football 300, four prize awarded the European Cup mascot custom doll set. Eight Award for a wireless mouse, a total of 500 sets. Consumers can be drawn during April 8th to April 14th a day, after pumping in the world in the year when the purchase of Hisense EC320A series /EC520UA series /LED60EC660US/LED55>
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