with chopsticks brothers old boy and other micro movies quickly became popular, micro film has now become a popular film and television industry, and more people see the value of micro film marketing. Therefore, a large number of marketing for the purpose of the micro film quickly on the line, the vast majority of micro film investment costs are very low, of course, which also has a relatively high investment of works. Since it is for marketing purposes, then naturally need to be implanted in the micro movie plot related advertising, but also have to pay attention to the placement of a little skill. The most disgusting thing for viewers to watch TV is hard to implant advertising, which is more natural and reasonable. And to allow the audience to focus on the target advertising items, so as to play a better effect.
implanted in the main line of the story related advertising
micro film types are very many, for example: the reaction of social hot issues, about love, affection, etc., different themes of the micro film, of course, suitable for different product advertising. This is based on the need to promote the product to write the script, more importantly, the story of the main line in the placement of advertising, the benefits of doing so is to increase the exposure of advertising. Micro film is generally about half an hour, the time is very short, so the need to increase its exposure, then how to micro film in the story of the main line of product placement advertising?.
in addition to pay attention to increase the advertising exposure, but also need to pay attention to make advertising more natural, at least to promote the product to be closely linked with the story. To give a simple example: a promotion of maternal and child products, micro film, the theme of the story for family. It is certainly not for the audience to appreciate the implanted ads, but some of the creative placement is often good and does not make the audience feel bad. However, how to plan the micro film advertising, it depends on the level of the team, the micro film once the fire, the effect of the placement of the ads will come out, and ultimately improve product sales and brand awareness.
implanted in the climax of the story related advertising
, of course, a micro film can be implanted in a lot of advertising, each micro film or film and television works have the climax of the plot, are generally arranged at the end of the story. At the climax of the plot, you can implant related ads, such as the coffee shop where the hero and heroine meet. Such as the advertising point is very much, the key is to appear more reasonable, so that the audience do not feel that this is implanted advertising. There are a lot of movies, TV commercials are very obvious, but it does not seem to be consistent with common sense and plot, micro film advertising is best not to do so.
The first step of
micro film marketing success is not how to implant advertising, but how to make micro film micro film did not fire up, what hits, even ads again good also didn’t see. Therefore, the planning of a micro film is the key to marketing, lack of funds for the planning of the title of the party class micro film. That is, by the title to attract hits, such as: seize the current popular elements, as for the
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