one day in March, all Alibaba group of middle-level cadres, all eyes are looking at the stage of the speaker. His speech is the topic of the Yangtze River, the Yellow River, grassland is how to form a small ecosystem, how to build a different ecological circle into a stable ecosystem.
this is the Alibaba Group employees are notified to the unconditional acceptance of rotation after the first internal meeting held by the Department of group Alibaba. The speaker on the stage is an expert on ecology from Ma’s nature protection association.
conference, a group of internal staff with ALI, puts forward the concept of "the ecology" for three years, before the truth each department is closed, do not want to do too much, always feel a lot of things they can do, but the three years with the group from top to bottom of the concept of indoctrination, each department each employees are to developers, on the lower reaches of what you can do in our development, we how to support the entire ecosystem.
from the strategy, there is no one Ali employees do not agree with the group’s ecological construction needs to be more open to go forward, but in the implementation, but it is inevitable to tangle of walking step. This tangle is reflected in the old product logic and spin off independent companies to assess the use of group resources.
Ali open logic
Ma Yun Ali ecology proposed from three years ago, the big Taobao began, marking Ali mother, word of mouth network into Taobao. Big Taobao intention is to create a unified entrance, and the single entry to the third party in the industrial chain, in order to enhance the role of Taobao’s axis.
in this strategy, Alibaba also needs a social product, allowing its users to open the API interface in the big Taobao can touch any chain in the flow. Thus, in 2009, is regarded as the big Taobao user platform SNS products Amoy lake on the line.
but this time, from the new commodity trading "user pool" is actually very difficult to attract users to enter. This is the first failure of the Alibaba in the socialization attempt.
in the 2011 Annual Meeting of Taobao, Ma "Taobao SNS" in his speech the priority among priorities of the plot. Prior to this, Ali has repeatedly reflected inside the Amoy lake, but after listening to the speech of Ma, Ali also did not dare to say how many people have a deep understanding of the content of Ma want to express. In the end do not move Amoy lake, but also how to move it in the interior is still a more embarrassing topic.
June 2011, with the spin off of Taobao, Big Ali strategy and put forward within the Alibaba group. From the big Taobao to Big Ali, three years, Alibaba on the open mentality has not changed, and the adjustment of the internal organization of the Ali is inefficient.
inefficient organization, >
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