Following the introduction of
in October this year, a low-key Taobao map service, Alibaba once again in the field of local life service force. Sina Technology was informed that the Alibaba has a joint Citibank investment life information service platform of Tintin Network, but did not disclose the specific amount.
Ding Ding discount is currently one of the larger mobile phone coupons APP. Users use the APP to produce coupons, you can enjoy discounts. At the same time, Ding Ding offers also provides a two-dimensional code to retrieve coupon information, offline collection coupons, location and location to get the coupon information within 3km and other functions.
is the investment, Tintin Network in April this year following obtained by F& H (wind and investment management) led a $40 million investment and financing, investment again.
multi line layout O2O
in fact, Alibaba layout in the field of local life has begun 6 years ago. 2006, Alibaba acquired by former employee Li Zhiguo founded reputation network. However, after the acquisition of the reputation of the development of the network has been not smooth, repeatedly removed, was incorporated into Taobao, Taobao became a local life platform (bendi.taobao.com).
currently, Taobao local life platform mainly provides local business information, electronic coupons, group purchase, rental, delivery and performances of 6 kinds of services, and has local life, Taobao movie two mobile client.
in October this year, Taobao launched a low-key map services, focusing on the provision of local businesses and discount information inquiries, the service is seen as a challenge to Baidu maps.
Ali capital managing director Zhang Hongping said, "Ding Ding is the main investment network development prospects of its O2O business, Ding Ding is one of the best preferential channels of local areas of life to the O2O e-commerce platform, also in conjunction with the Alibaba multiple business units generate synergistic action. In addition, Tintin Network has over seven years of experience in the local areas of life."
CEO in the Tintin Network Xu Longjiang, Alibaba group has a lot of good resources and payment channels can help Tintin more rapid development, accept the Alibaba’s investment is mainly to speed up leveraging e-commerce Tintin mobile O2O platform. The two sides will soon cooperate in a number of areas such as mobile, maps, etc..
competition closed loop industrial chain
O2O that is Online Offline To, the general meaning of the next line of business opportunities and the Internet together. O2O industry has been in a small stage of thunder and rain, which is the most difficult to break through the formation of the industry closed loop.
Xu Jianglong earlier in an interview with sina technology has been cited as an example to explain the coupon, coupons to meet the needs of the people to take advantage of cheap, but also to meet the needs of businesses to attract consumers. But now the biggest bottleneck is that the industry did not form an effective closed loop, there is no effective access >
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