from last year to enter the small enterprise SEO started slowly on the development of the local traditional enterprises understand, also have a more profound understanding of its native network marketing system, this paper combined with the development of exhibition in the network marketing of traditional small enterprises in the region to open.
first is the status quo of network marketing in the region:
after two years of development, now the network marketing situation in this region is intense, the main network marketing way to pay: B2B platform (ALI / hc… ) + free B2B platform + Enterprise Station SEO+ Baidu bid, also try Sogou, 360 promotion, and Internet, email marketing, forum marketing is almost no company.
most of the small companies with small businesses are COPY other people’s model, recruit a SEO, to find a few published information even if the walk. At least, in my opinion, do very professional, but also is of extensive management, etc. after the product is Ali uploaded every day in addition to the retransmission will no longer take care of, after the auction is to write creative just due to money, not what the person responsible for the SEO, we just search the industrial product. The top 10, 5 are regions of the manufacturers. Only a few companies will find someone to be responsible for network marketing, but only limited to the above mentioned several models, of course, the marketing effect of these enterprises will be better than most.
local network services provided by the company are mainly SEO core keywords ranking, Baidu bid generation in care services, money, the actual effect is not to say, a small place, to the network promotion understanding is not deep, especially the boss see their key word ranking has been very satisfied.
based on the above reasons, we can find that the main problems faced by the network marketing is:
a white hot competition (two years of development has led to a certain number of companies and the same number of formal enterprises)
two, extensive management (the boss of the basic concept of the Internet, lack of awareness)
three, practitioners are not professional (most of the questions I asked SEO even HTML do not understand)
four, do not pay attention to the accuracy of the flow of access (EDM, such as the precise price of the game, the acquisition of the long tail traffic)
five, for the creation of industrial products brand concept (of course, to build an industrial brand is more difficult than other industries)
six network to promote the company to do the main purpose for misappropriating fudge business promotion, actually only provides the core keyword ranking, not for the network promotion strategy of
followed by a small area of network marketing talent shortage:
give a few examples. As far as I’m concerned with the local SEO group, some people who have been doing SEO for one or two years don’t even know what an anchor text is, although there may be some ways to do SEO, but there is no way to keep learning
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