January 7th news, sina is currently testing a new advertising system, the upcoming on-line advertising system may have greater impact on grassroots marketing account.
previously said that sina, micro-blog CEO Cao Guowei held in the management of sina’s earnings conference call, "we will launch at the end of the fourth quarter promote feed advertising system, small and medium-sized enterprises may be more frequent use of this system, it is self running, anyone can use, not only is the small and medium-sized enterprises, including ordinary users, enterprises, registered micro-blog account online merchants."
information flow advertising pricing model is very similar to the Baidu PPC, but charges in accordance with the display, micro-blog top show a fee of 0.1 yuan each. Businesses can limit the amount of the amount used, the ad micro-blog will no longer be recommended.
analysts expect that the advertising system on the line, will be large customer base shunt. The original cooperation with grassroots large customers, especially small and medium enterprises, will tend to use the system.
Sina micro-blog has repeatedly on the grassroots to kill large powder, shielding the chain, to limit the content plagiarism and other measures to limit the development of such accounts. The latest measure is the three quarter of this year launched the micro task platform. Sina through the signing of large roots, its advertising revenue sharing.
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