holiday marketing we have said a lot, but this time is particularly important, because this time, is the biggest festival of Chinese people – spring festival. In this hilarious holiday, absolutely is to deepen their own brand image, a good time to transfer the concept of brand
said the Spring Festival this year, Apple will have a special chicken flavor, because Apple in the Chinese region on the line of a special Chinese wind, spring festival marketing package".
Apple International website, you will see Martin Luther · · gold and a black-and-white photographs of famous quotations, but when you open the apple Chinese website, you will find that it seems a bit out of style. According to the official website of apple China, the New Year paintings activities a total of 5 China artists to participate in, use App drawing creation New Year paintings can download Apple’s built-in application or Appstore. The 5 theme is New Year paintings very auspicious idioms, which are family reunion, good luck and success in life, produce good harvests, safe and sound all year round and May there be surpluses every year.
entered the beginning of January, the year flavor is more and more thick, year flavor marketing has begun to emerge, it seems that in the new year, the Spring Festival market, the first gun is essential.
January 11th, the Tencent announced the three play QQ red during the Spring Festival in 2017, including "LBS+AR red heaven", and announced during the Spring Festival, a cash payment of 250 million yuan and 3 billion yuan worth of red card coupons package.
Alipay also said, will be announced in January 13th the latest play red.
from traditional media to new media, Coca-Cola has been at the forefront of innovative marketing advertising, as Alipay AR real red line partners, Coca-Cola will be hidden in the Chinese New Year red envelopes logo image "A Jiao Fu", the user in the scan on the bottle Coca le "Fuwa", Fuwa will bring Coca-Cola "review together" family, also do not forget to send a red envelope to encourage you in the coming year to year, cherish the good time.
see the top of the case, are you ready to do? Do you want to spring marketing, we need to know what
1 clear goals. The spring festival marketing must be targeted, prioritize, the main goal is through a series of activities to improve the retailer’s product inventory, increase rate, and obtain a superior and vivid point of sale.
2 promotion form. Live show, buy gifts, discounts, sweepstakes are integral, common promotion way, although the old, but also the most practical way.
3 price strategy. Two pieces of X fold, buy a send first and so on are common ways, but hunger marketing rarely appear, just like the time limit and the limit of the difference, limited goods can think, but the limit is to sell a little.
4 publicity. Theme advertising is essential
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