with the development of mobile Internet, since the new media application this became another important place of marketing, but also from the media platform is various, including the traditional blog, independent writer, WeChat and micro-blog, and each one from the media through their own efforts, will continue to accumulate a certain number of fans. The method of adding powder in this paper will not focus on the analysis, because the powder method is mainly rely on various forms of marketing activities to enhance the visibility of the media, the use of many methods.
so if you want to enhance the number of fans from the media, or very easy, the key is how to improve the loyalty of the fans from the media, this is the core of marketing, because only become loyal users, can make more efficient marketing of these fans, so how to improve the media since the fans I think loyalty? From the following three aspects.
one, do a good job of positioning from the media
now since the media has been very popular, especially those who have a certain ability to write a reporter or news writing enthusiasts, and now more popular is the financial and IT class from the media. More related to financial stocks, while IT is mainly for the IT industry news review of innovative thinking of the Internet, so as to promote the innovation of the whole IT industry, from the point of view, with people from the media to promote the development of the whole industry is a certain degree of contribution, so these people from the media can have a considerable number of fans. These successful media are basically carried out strict positioning, IT special IT, engage in financial is specialized in finance, there will not be a release of entertainment news, while also published professional articles.
The precise positioning of
from the media will attract very concerned about the industry’s fans, from a certain level is completed the screening work for the fans, for those who will not become loyal fans of users, through precise positioning can be selected, so as to promote the further enhance loyalty fans ready to work.
two, let the media and fans interact
is not only a writer does not regularly publish news or comment on the stage from the media, then it is just a news release platform, forming a positive impact on the loyalty of the fans will not. So from the media and fans to do the work of interaction. For example, related to the stock market since the media will pass on the market are analyzed, and then what is the plate hot, and fans what the stock up space, which is close to the point you need to lighten up stock. Since the media can show wisdom in the interaction, and the accuracy in forecasting and can get the fans through the test, so from the media platform to sell some stocks or software to enhance the visibility of its own, will play a key role, also can get the fans support and support.
three, let the fans do marketing for you
still take finance from the media, for example, when you can rely on the stock from the
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