in the course of business, marketing is a very important link, good marketing can save a dying enterprise, so must master the marketing tactics. In the tide of market economy, a large number of enterprises have achieved brilliant success, there are countless enterprises to be eliminated in the fierce competition in the market and left a lot of successful experience to people, but also to the many lessons of failure.
There are a lot of
key second views: Winning
"channels and terminal", this view was more popular techniques of daily products recognized by the industry, especially the sales background leaders praised it, and a lot of "marketing expert" also published the views of the long-drawn and tedious documents are introduced, all of a sudden, the people will talk about talk about marketing channels, looking for a small bookstall, any one sitting a few times the car, heard several class people in the dissemination of a thought: the channel is king, terminal is king, as if everyone suddenly understand everything, the original marketing is that the channel is king;
key third Views: brand
marketing winning "brand", "brand", as long as there is nothing. Here, in particular, those who hold this view, there is a large part of understanding of the brand is well-known, this view holders generally do plane, designers turned more interested in basically the CI system for import (actually a: VI specification), in the actual economic life, we must remember the big CCTV’s failure is the view of the standard and verification of the approver, now, the brains of entrepreneurs play this slightly less, but in 2005, the famous marketing experts in several commercials, often for others to engage in public relations events planning, it shows the view of vitality is very strong
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